Friday, July 31, 2009

GO GREEN AT TRADE SHOWS


Go Green at Trade Shows with Video Business Cards

& Video Resume Cards

While many of us are now doing a better job of recycling, using green cleaning products and thinking twice before we reach for a plastic water bottle, making sure our resumes, business cards, and brochures are earth-friendly doesn’t often rank near the top of our priority lists. But that doesn’t change the fact that Video Business Cards (VBC’s) and Video Resume Cards (VRC’s) are 21st century green products.

Thanks to those who stopped by our booth at the Piedmont Triad Business Showcase at the Greensboro Coliseum on May 14th. If you’ve ever participated in a trade show, you know visitors are inundated with printed material. It’s thrust at people as they walk past every booth, stuffed in goodie bags, and falling out of folders. Any thoughts on what happens to most of that expensive printed material? Look around. You’ll see it crumbled and abandoned on the floor, sticking out the tops of trash bins, or abandoned at food tables with coffee and chilidog stains decorating it.

Video business cards and video resumes offer several green alternatives to handing out bushels of paper products. With 50 megabytes of space, businesses can have their entire marketing campaign on one small card. Brochures, photos, product specs and descriptions, power point presentations, video tours, contact sheets, interactive links, and more, all organized on one card without a scrap of paper expended in the process.

The state of California has committed to using Video Business Cards in their bid to be front-runners in the “Go Green” movement. Check out this article on the subject in Small Business Opportunities Magazine.

Going Green is becoming important to people on an individual, corporate, and global scale. What is your company doing to stay green? We welcome any tips or advice you have to share.

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