7 Ways to Effectively Utilize the Power of Video

1.Video Testimonials
*Increase sales by building credibility - your customers are your best sales people!
2.Video Web Clips
*Increase conversion on your website - engage your visitors and turn them into customers
3.Video Business Cards
*Mini CD's with a personalized video message and a direct link to your website
4.Video Flash Drives
*Logo Flash drives with your marketing information and personalized video...that is also a gift for your clients
5.Video Email & Video Newsletters
*Make an impact by communicating with live streaming video - you can create and send personalized video messages
6.Video Sales Person
*A "Virtual Sales Person" immediately captures attention, and KEEPS online visitors on your website
7.Video Real Estate tours (virtual home or business tours)
*Real Estate agents can take advantage of 360 degree video tours to showcase their properties

Call us today at 336-662-2990 to see how any of these VIDEO marketing tools can work for your business!
or email us at: jan@vbcardz.com

Text (SMS) Marketing

Banking On The Future of SMS Text Marketing

Consider these statistics:
• 18-29 year old consumers use text messaging more often than voice to communicate
• On average 94% of text messages are read
• 80% of consumers keep their mobile with them all day
• When given a choice, 39% of US consumers—76 million people—prefer text messages to radio or TV advertising; however, only 3% of most marketing campaigns currently have a text component

Text marketing is the low cost, high tech way to market to customers. Businesses from mom and pop start ups to global brands such as Coca-Cola and Procter and Gamble use text messaging to reach their audiences.

A few examples of how text marketing may be used:

A restaurant messages the daily special along with a coupon to patrons.

A real estate agent messages “Just Listed” properties automatically to potential buyers.

A town government issues an “Emergency Alert” to residents for flooding, tornado’s, or other emergencies.

A clothing boutique advertises an upcoming sale, with a special discount to the first 100 customers.

According to the Mobile Marketing Association, “The mobile advertising market has matured considerably over the past year, and is no longer a novel addition to media planners, but rather a key component to an interactive campaign. In a relatively short period of time, mobile has evolved into a legitimate medium, with the world’s leading brands… investing big bucks into the potential for advertisers to have a one-to-one relationship with the consumer.”

With almost two billion cell phones globally and over 200 million of those phones in the U.S., text marketing is a quick, easy way to target prospect consumers, drive retail traffic, and increase customer loyalty.

Try it for yourself - you can sign up for a FREE TRIAL by going to www.reach2customer.com to see what Text Marketing can do for your business.

Add a "Virtual Sales Person" to Connect and Engage Your Visitors

Add a “Virtual Salesperson” To Connect and Engage Your Visitors

Okay, we know what you’re thinking. Something along the lines of, “I am not putting one of those hokey dancing people or talking heads on my website to annoy and irritate my customers!”
We get it. (And the hokey dancing people ads annoy us, too.) But done correctly, adding a “Virtual Salesperson” to your site increases click through and traffic to select products and pages on your site, as well as persuading prospects to click on the all important "Order Now" button.

Here’s an example of a virtual salesperson done with what we feel is pitch-perfect humor. Check out this page at Projectorpeople.com. After a brief 5-sentence pitch on ordering printers, the “Don’t mind me, I’m just waiting” demeanor of the virtual salesperson encourages visitors to click through to put the poor man out of his misery. Also, notice that not every page of the site has a virtual salesperson. You can, and should, use a Virtual Salesperson for added punch for special promotions or to draw visitor attention to a certain product feature or service on your site.
Far from being a drain, a virtual sales person provides warmth and life to a website. You can also use virtual salespeople to promote feelings of trust and security among customers.

Thanks to those who stopped by our booth May 14th at the Piedmont Triad Showcase in Greensboro, NC, where we were demonstrating the Virtual Salesperson for websites. Give us a call if you’d like to get a feel for how you would look selling products “in person” on your site at 336-662-2990. Click on the “Other Services” tab on our website for more information.

Virtual Salesperson does not require any software or plug-ins to view and has no bandwidth requirements. If you want your website to stand apart from your competition, consider adding a “Virtual Salesperson” to connect and engage your visitors.

Send Video Emails With Just a Click of Your Mouse

Send Video Emails With Just A Click of Your Mouse

The year 2009 may well go down as “The Year of Video Email.” Websites are buzzing about it, techies are saying, “We knew it was coming,” and the rest of the nation is climbing onboard.

In the recent past, video e-mail meant little more then there was a link in an e-mail, redirecting you to an outside website when you clicked on it. Now, videos may be launched within an email, creating a whole new paradigm of connections.

Here are some ways we’ve employed the use of video email for our clients:

• Real Estate Agents: Send out invitations for an open house, a new home listing, or a thank you to a home buyer
• Travel Agents: Announce new getaways and special travel deals
• Auto Dealers: Promote new inventory, introduce new products, use for service reminders
• Restaurants/Bars: Showcase new menu selections
• Fitness Spas: Broadcast motivational messages as well as advertise new classes and training schedules
• Churches: Send out weekly greetings, announcements, reminders for times of worship or special gatherings
• Foundations: Encourage charitable donations
• Remind colleagues of upcoming meetings or seminars
• Show appreciation to your employees for a job well done
• The eBay Alternative: Email video is the perfect tool to sell a collector car or boat—or whatever you’re selling!

Video e-mails are ideal for any business, from insurance companies, banking, and legal services to hair and nail salons. It’s a great communication tool for sports teams & schools, and to announce concert events. It’s also perfect for product demonstrations, customer testimonials, or event footage.

Why does video email work? New studies show that customers are more likely to click a video in an email versus clicking on plain text that links through to a video or website. You can promote the click through by using an engaging still image to launch the video, as well as including persuasive calls to action in surrounding text.

Video email is also enjoying rapid growth for personal use. Examples include:

• Staying in touch with friends & family. Brighten someone’s day by letting them know you’re thinking of them.
• Celebrating milestones—birthdays, seasonal greetings, anniversaries, or special accomplishments.
• Sending congratulations to a bride & groom, a graduate… or on the arrival of a new addition to the family!
• Sending a personal message of sympathy.

You can send video emails with just a click of your mouse using our professional templates, or you can build your own. We are giving away FREE 30-day trials of our Video Email system – so give us a call at (336)662-2990 or email us at: digitalintroductions@gmail.com

The list of uses for video email is endless. Video emails are fast, simple to create, and easy to send. Please let us know if you have any questions about how video email can work for you.