Online Video is HUGE
ComScore Video Metrix released July 2009 data showing that 158 million U.S. Internet users watched online video during the month, the largest audience ever recorded. Online video reached another all-time high in July with a total of 21.4 billion videos viewed during the month with the average online video user spending 500 minutes (8.3 hours) watching Web videos! Every minute YouTube users upload 20 hours of online video. That’s incredible!!
I read an interesting article the other day online that said “If you're not yet using Internet video, you risk becoming obsolete because there's a pretty good chance your competitors are.....”
However, many people are unsure how they can utilize video on their website, so here are 10 ideas that the article suggested which I thought were really good:
• Walk customers through the features and benefits of your products
• Have product demonstrations
• Show "before & afters”
• Keep viewers coming back to your Web site with a monthly or a weekly series of tips and tricks in your area of expertise
• Feature interviews with relevant experts in your field offering insider tips, feature what's currently "hot" in your industry
• Do you offer a service that people regularly pay money to attend in person? Create an online video version so people can benefit from your expertise
• Talk about upcoming trends in your field
• Offer ‘how to’ videos
• Give a tour of your company and the people who run it
AND my personal favorite…
• Client testimonials - let your customers tell the camera why they love your product or service and how it has affected their life or business
If you are interested in trying any of these ideas, or you have an idea of your own to create an effective online video….give us a call.!!
We can create a video for your website, and also get it up on YOUTUBE. Give us a call today: (336)662-2990 or email me at: jan@vbcardz.com
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