Friday, May 14, 2010

How can YOU optimize your online videos?


Did you know that your videos stand a much better chance than your text pages of being shown on the first results page of a Google search?

I recently read a great article that says "If you're not optimizing your videos - you should start"

So - how do you do this? They offer the following suggestions:

1.Insert keywords into your video filenames.

2.Host your videos on YouTube, and embed those YouTube videos into your own site. Google says its algorithms consider how many times a video is viewed, and any views embedded videos receive on your own site get added to the 'views' tally on YouTube.

3.Optimize your YouTube videos by writing keywords into your videos' titles, descriptions, and tags.

4.Embed videos into relevant text pages on your site. The context provided by the text on those pages.

5.Also create a video library on your site, so Google knows where to find your video content. (Google Video Sitemaps can help with this too.) Write keyword-rich annotations for each video in the library.

You can read the entire article at: http://blogs.forrester.com/interactive_marketing/2009/01/the-easiest-way.html

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