It's 2011:Why aren't you using Video Marketing?

Why you need to incorporate Video into your marketing….



In the past few years Youtube dominance of internet videos has changed the face of marketing. The internet has expanded thus the attention span for an average website has gone down. This is where Youtube and video marketing come into play.
So, why should YOU incorporate video to your own marketing plan?
Video sells itself :

• You have a captive audience – people would rather watch video than read
• Effective video produces positive results in helping you reach your financial goals
• Video increases your visibility – allowing you to stand out…and be noticed
• Create traffic on your website. Videos dominate the search engines – so you can improve your ranking
• Relationship building – gain trust and you will get instant credibility
• Increases company branding
• Educates viewers - share your expertise and you will be seen as an authority
• Video allows you to give targeted information about your product in an entertaining way
• You can warm up your viewers – guide them to the sell page and include a call to action
• Quality video adds a dynamic element

Email me or give me a call to discuss how we can create a quality video for your business (digitalintroductions@gmail.com) or call Digital Intros (336-662-2990)

Recent Projects

Digital Intros has had quite a busy couple of weeks. Recently we have had a fantastic opportunity to work with a few different clients and their businesses, as well as non-profit groups. The company "FirstPoint" asked us to develop two different videos for an online promotion. This is a link to their website StudentScreener where soon they will be using our video for their site. This company provides background checks for students, ideal for the modern age colleges, where security is a top priority. Another company we have had the pleasure to work with is "Medical Justice", they deal with the legal paper work to protect Doctors against litigation. We have developed a state-of-the-art DVD featuring all their documentation as well as a "Flipping Page" system, for easy cataloging and reading material. Here is a link to their website medicaljustice. Additionally we have been working with Angela Howard with her natural weight loss videos and we just captured the annual "Adult Enrichment Center" fundraising breakfast at the "Empire Room".

The past few weeks sure have been busy, but we are looking forward to the projects on the horizon and presenting our clients with their new videos! Also we are proud to have supported the Greensboro Public Library with their "Spring into Success" workshop seminars and we hope those who attended the events learned some valuable information for finding employment!

Stuart's lastest article in "Men Today Magazine"

Seriously Man!

“Stuff Real Guys Like” by Stuart McDiarmid…. a regular bloke’s view of neat shiny toys, and where to find them!
If you have something to share, tell me and we’ll pass it on (stuart@digitalintros.com)
Now for the Man who loves to go bush but must keep Momma on speed dial...!!!
Here is the perfect pocket power unit to keep the old cell phone ready for that unexpected emergency or the MP3 banging out those 70’s tunes when the nearest power supply is miles away, or worst yet not available ..
This great little Solar Power device is really multi-tasked and comes packed with multiple plug types to cover most of our gadgets ….and it can also be used as a battery for a USB power driver.
Given the weird weather and disasters these days, this pocket size item should be part of your home emergency kit - or why not buy two and be doubly prepared?
Due to the high demand In Japan at the moment, limited supplies are available.
Specification:
Product: Solar Charger
Input: Voltage /DC 5V Max current: 450Ma
Output: Voltage / DC5V Max current: 1A
Capacity: 1000mAH
Charger Time: When using USB: about 4 hours
When using sunlight: 15 hours to 20 hours
Dimension size: 43x 110 x 12mm
Weight: 55g
Material: Plastic
Remark: the solar charger will be affected by weather

On-line Freebie of the Month www.stumbleupon.com StumbleUpon takes you to web pages, photos, and videos handpicked by your friends and like-minded people. If you have a few minutes to spare and are curious what you may “stumble upon” then give it a whirl.

Five Do's & Don'ts Using E-newsletters to Drive Sales

Five dos and don'ts of using newsletters to drive sales for your business
When done right, e-newsletters have the potential to do great things for your business.
Done incorrectly, newsletters can also turn off a lot of potential customers and do more harm than good.
So, how does one end up in the first category, as opposed to the latter?

1. Do have a clear idea of what the newsletter is supposed to accomplish.
• If you want people to buy your products or services, be sure to include valuable coupons in the communication you send out,
• Provide a clear call to action.
• Feature customer testimonials and product reviews that highlight some of your best products.

2. Do know whom you're e-mailing.
• Take your subscriber list and put them into different categories - the idea is to enable you to target specific customers with whom the message will resonate.
• Make sure you review your list, and send the announcement only to the people who are really going to care.
• Don't ever buy lists or subscribe people without their knowledge or permission, and include a way to opt out at the bottom of every newsletter.
• Don't be a spammer - the absolute worst thing you can do with your newsletter is give people the impression that you're just spamming them – tell users what the e-newsletter is about and let them opt-in.

3. Do make sure that your newsletter provides some value,
• Send out newsletters once a month instead of weekly. If you have a new and exciting development - alert readers to it,
• Linking to your Web site will also generate more traffic, which is great if you have ads up that pay per impression
• Since people usually scan e-mails pretty quickly, place the most pertinent information at the top instead of burying it somewhere at the bottom.

4. Don't overlook the importance of design. And Remember the KISS, Keep It Short & Sweet
• The most effective newsletters have a clean and simple design to them, and the fewer the words, the more likely people are to finish reading an article.
• Keep the colors to a minimum….use only one or two to make the text stand out.
• Use easy-to-read fonts like Arial, Times or Verdana, which are universally accepted by most e-mail programs.
• If you think something should really stand out, put it in bold.

5. Do consider professional help, and remember ROI

• With advanced analytics that can include detailed tracking information (forwards, opens and click-throughs), the pros can help you to figure out what works best for you and appeals to your customers the most.
• Seeking the help of a professional may cost you money – however when you consider the potential revenue – it may be worth the initial expense.


www.fastlivemail.com

7 Ways that Video Newsletter Marketing takes it up a notch!

7 Ways that Video Newsletter Marketing takes it up a notch:
1. Take your email marketing to the next level with professional VIDEO newsletters that have a competitive edge that immediately captures attention
2. Capture your unique brand to STAND OUT from the pack – you can communicate who you are and what you do by telling a compelling branding story with the power of video
3. Build name recognition as an expert in your field. Create emotionally connecting video (and/or audio clips) that instantly convey your uniqueness and value
4. Show off a new product and convey a better understanding of what you do through video demonstrations and/or training
5. Provide a tour of your office or facility
6. Build excitement for your promotions & events
7. Include video testimonials from your clients - they are powerful sales tools as nothing compares to seeing and hearing the enthusiasm & sincerity of a satisfied customer!
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Are you ready to make 2011 a GREAT BUSINESS YEAR?

Are you ready to make 2011 a GREAT BUSINESS YEAR?
Is your present marketing program showing signs of tiredness with the “same old, same old” approach?
NOW is the time for your customers to see new energy, and to get people talking about you, your products, and services…..and what better way than by taking advantage of the power of VIDEO to instantly increase your visibility, competitive edge, and market share?
Online video is the “fastest growing sector of the internet and SEO searches” – and through fastLivemail you can accelerate your current marketing efforts with a system that is world class at an affordable cost.
With fastLivemail you have the ability to communicate with e-motion by adding audio and/or video messages – and you can quickly respond to breaking news and trends in your industry.
So start to think differently RIGHT NOW – capture the spirit of trying something NEW, and communicate in a fresh way – and you will gain new repeat business with the "WOW” factor of utilizing VIDEO.
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