Text (SMS) Marketing

Banking On The Future of SMS Text Marketing

Consider these statistics:
• 18-29 year old consumers use text messaging more often than voice to communicate
• On average 94% of text messages are read
• 80% of consumers keep their mobile with them all day
• When given a choice, 39% of US consumers—76 million people—prefer text messages to radio or TV advertising; however, only 3% of most marketing campaigns currently have a text component

Text marketing is the low cost, high tech way to market to customers. Businesses from mom and pop start ups to global brands such as Coca-Cola and Procter and Gamble use text messaging to reach their audiences.

A few examples of how text marketing may be used:

A restaurant messages the daily special along with a coupon to patrons.

A real estate agent messages “Just Listed” properties automatically to potential buyers.

A town government issues an “Emergency Alert” to residents for flooding, tornado’s, or other emergencies.

A clothing boutique advertises an upcoming sale, with a special discount to the first 100 customers.

According to the Mobile Marketing Association, “The mobile advertising market has matured considerably over the past year, and is no longer a novel addition to media planners, but rather a key component to an interactive campaign. In a relatively short period of time, mobile has evolved into a legitimate medium, with the world’s leading brands… investing big bucks into the potential for advertisers to have a one-to-one relationship with the consumer.”

With almost two billion cell phones globally and over 200 million of those phones in the U.S., text marketing is a quick, easy way to target prospect consumers, drive retail traffic, and increase customer loyalty.

Try it for yourself - you can sign up for a FREE TRIAL by going to www.reach2customer.com to see what Text Marketing can do for your business.