What's the Best Way to Advertise At a Trade Show?

What’s the Best Way to Advertise At A Trade Show? Video Business Cards Offer a Knock-Out Punch

We hear the same complaint time and again from our clients who work tradeshows. They’re tired of watching their carefully crafted and beautifully printed 4-color, 40-page brochure leave their booth only to be tossed minutes later—unread—in a trashcan mere feet from where they’re standing.

We’ve worked tradeshows and feel their pain. While we all hope prospective clients peruse every word of our flyers, brochures and coupons, the truth is people quickly become overwhelmed by the amount of paper thrust at them during a typical show. The bulk of that paper that doesn’t fall crumpled to the tradeshow floor ends up being thrown away when attendees return to their office or hotel room.

When this happens not only are your printing costs going down the drain but, even worse, your message is being lost.

Video Business Cards do away with the cost—and waste—associated with printing and handing out bulky material. The cards are compact, lightweight, and are an easy and effective way to deliver your message. Consider the benefits of VBC’s versus handing out traditional paper products:

· With 50 megabytes of space, businesses can have their entire marketing campaign on one small card.

· Prospective clients can peruse the cards at their leisure and print out or pass on information that’s important to them.

· People are much more hesitant to toss a CD-like card then they are a random scrap of paper.

· With one click, viewers can transfer company contact information onto their computers.

· A single card can contain, among other things, a video introduction, the company brochure, as well as a slide-show showcase of products or features.

· People treat the cards with respect. While we watch flyers tossed in plastic bags along with material from every other booth vendor, our video cards are carefully placed in jacket pockets, wallets, or briefcases for future viewing.

· Instead of having to hang onto one rumpled, wrinkled, spilled and scribbled on brochure, customers now have continual access to a pristine copy of any of your marketing material to refer to or pass on to others.

· The cards excite interest and enthusiasm – people want to see how they work and what’s on them.

We invite you to contact us to learn more about this creative and eye-catching tool.

What’s been your experience with printed material at trade shows? Do you think video business cards are a viable alternative to printed material? We’d like to hear your thoughts.